Primal Kitchen / Primal Blueprint

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Founded by Mark Sisson, a renowned fitness author, blogger, and nutritionist, Primal Kitchen and Primal Blueprint collectively cover every component of holistic fitness and wellness. Catering to a wide swath of consumers — including people who are paleo, vegetarian, vegan, and ketogenic — these two companies offer the education (books, blogs, regiments, and podcasts) and resources (dressings, bars, protein, and more) needed to take on a healthy lifestyle focused on feeling better rather than simply looking better. 

During my time as a freelancer for these companies, I have taken on projects covering the following tasks:

  • Newsletter writing & editing
  • Website copy writing, editing, and content strategy
  • Product marketing copy
  • Social media copy